SELL! This is the number 1 priority of any business venture! But communication helps to sell. And video communication helps you even better! Find out how you can make your video investment grow.
Online video helps sell, so take care of it!
However, for your videos to earn you more than they cost you, it is better to know good practices!
3TOON can be at your side to optimize your chances of return on investment. If you choose new media to help you sell better, our studio never forgets that behind the sexy, funny and attractive program that we produce for you, the objective is to generate turnover…
Tell a good story to…
SELL! Telling a great story is not a brand’s role. And yet yes! A brand that sells well is one that has found THE right story to tell its customers… Because in fact, that’s all they buy!
Attract attention and seduce
Advertising buyers know how expensive it is to get the audience’s attention and be heard. So make the story you tell worth hearing, because the modern consumer has developed an extraordinary ability to filter and not hear the messages that bother them!
Indeed, this is precisely the role of the good story: to touch the hearts of the public , to ensure that they consider the brand with not only interest but benevolence, or better yet, with desire…
Transform indifference into desire
Desire is the irresistible force that is capable of bringing to its knees all objective reasoning, all scientifically indisputable comparisons, all financial difficulties.
It is by imagining the right story, for your audience, that desire can be created and maintained. If you want to hit the mark and provoke the positive emotion that will transform the public into customers, you need a partner who is a specialist in history. He will be able to guide you in writing your storytelling and especially its transformation into a video. With the concrete result of a film serving your turnover.
Put yourself in your prospect’s shoes
You know how to describe your company’s mission, your offer, your competition, your target… very well. But do you know how to address your prospect? Ask yourself the questions he might ask himself?
Our years of experience have made us understand that companies are often good at talking about their products, but not always presenting themselves as providers of solutions. The reason is that they do not put themselves in the place of the end customer, who first seeks reassurance that your product or service will meet their needs.
Videos focused on the end user
In order to sell, you must first put yourself in the shoes of your target audience, in order to have the arguments that encourage them to place an order.
When writing the script for your film, the role of our studio is to constantly put the focus back on the end customer, to maximize the conversion rate.
Reach beyond your target
An animation is more likely to be shared, compared to other types of videos. Indeed, good animation can arouse powerful emotions thanks to its graphics and its particular storytelling.
This virality effect allows you to gain visibility and traffic which, in turn, can convert into the acquisition of new customers.
The usually short and punchy format of animated films promotes virality, and thus the visibility of your product. This way you are likely to reach a greater number of prospects.
Build loyalty among your existing customers
Acquiring a new customer is much more expensive than trying to retain an existing customer.
To encourage your customers to reuse your services or products, consider maintaining their loyalty to your service or product by sending them a cartoon.
Benefits of a loyalty video:
- remember your customer fondly.
- ensure that your target maintains a positive image of your brand.
- increase your conversion rates, because a well-designed cartoon allows virality.
- Virality allows you to increase awareness of your product or service beyond your existing customer base.
Because you know that there is no better customer than a recurring customer…
Choosing the Right Video Partner
You can of course trust your instinct and choose the agency that will produce your video, based on a crush. (This is how the story of 3TOON began in 1999…) However, most often, the right choice is made by checking a few basic criteria. You can use this summary, but essential, checklist to help you choose the producer of your video.
- check the producer’s portfolio, judging the quality of his previous achievements
- once contact is made, does the service provider understand your needs and expectations?
- Does he spontaneously ask you questions about your planning and production deadlines?
- can he reassure you about his production methods?
- Does it present you with authentic customer testimonials?
- Is the proposed budget in line with your possibilities?
- Are you completely satisfied with the quality of your exchanges with him?
If all the lights are green, your project can be launched!
Besides, what if you started by giving us a quick phone call ?
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